Moving The Region Forward. Together.
The Greater Myrtle Beach Collaborative brings together the people, ideas, and energy that move our region forward.
What Guides Our Work
By connecting tourism, business advocacy, and community development, we create alignment across efforts that are often siloed, turning shared ambition into real, measurable progress.
This isn’t about any one initiative or organization—it’s about what happens when we work together with purpose. By fostering connection, encouraging collaboration, and focusing on what matters most, we’re helping shape a stronger, more unified future for the Myrtle Beach area.
Our Mission
We unite and align leaders and businesses of the Myrtle Beach region to drive community success.
Our Vision
The Myrtle Beach region is nationally recognized as a vibrant, thriving, and prosperous community.
The Collaborative reflects the breadth and impact of what we do together, from advocating for businesses and marketing one of America’s most visited destinations to driving long-term regional prosperity.
Our Values
Passion & Love for Community
(Almost Obsessive)
We have an extraordinary love for the Greater Myrtle Beach Region and a deep commitment to the people we serve and work alongside.
Collaboration
(Shared Wins Over Credit)
We collaborate across our organizations and community to move the region forward, putting shared wins over individual recognition.
Vision
(Future Focused)
We look ahead and develop long-term strategies that position our region for continued success.
Integrity & Ethics
(Non-negotiable)
We do what is right, always, with honesty, transparency, and accountability.
Excellence & Quality
(In Everything We Do)
We strive for excellence, deliver high-quality outcomes, and hold ourselves and each other to high standards.
Value names and their parentheses are quoted from the About page; the sentences are quoted from the April 16, 2026 launch release.
Built on Legacy. Ready for What’s Next.
For more than 80 years, leadership in the Myrtle Beach area has been driven by a shared belief: when we work together, the entire region benefits. The Greater Myrtle Beach Collaborative is the next evolution of that idea.
1938
Past: A Foundation of Growth
Since 1938, the Myrtle Beach Area Chamber of Commerce has played a central role in shaping the region—supporting local businesses, advocating for smart growth, and helping transform Myrtle Beach into one of the most recognized destinations in the country. Along the way, organizations like Visit Myrtle Beach and Partnership Grand Strand emerged to focus on tourism, economic vitality, and long-term regional success.
See the full timeline (opens in a new tab)April 16, 2026
Present: A More Aligned Approach
The Greater Myrtle Beach Collaborative brings these organizations together under a shared framework, connecting strategy, leadership, and resources while preserving the independence of each entity. This approach reduces duplication, strengthens communication, and creates a more coordinated effort across business, tourism, and community development. Simply put: we’re working smarter, together.
Read the announcement (opens in a new tab)Collaborate2031
Future: Built for What’s Next
By aligning efforts today, we’re creating a platform that can evolve with new opportunities, welcome additional partners, and continue driving economic prosperity across the Grand Strand. The goal isn’t just to keep up with growth. It’s to help shape it. As part of Collaborate2031 countywide strategy, we’re committed to supporting the individuals, businesses and organizations shaping the future of Horry County.
Visit the Collaborate2031 site (opens in a new tab)
Leadership Team
Driven by a shared commitment to the Greater Myrtle Beach region, our team brings local insight, collaboration, and purpose to everything we do.
Matt Pivarnik
Chief Executive Officer
Greater Myrtle Beach Collaborative
Stuart Butler
President
Visit Myrtle Beach
Jimmy Gray
President
Myrtle Beach Area Chamber of Commerce
BJ Beaver
Executive Director
Partnership Grand Strand
Bob Harris
EVP of Sales
Visit Myrtle Beach
Diane Charno
EVP of Marketing & Communications
Visit Myrtle Beach
Matt Metzger
Chief Administrative Officer
Greater Myrtle Beach Collaborative
Randy McKeel
Chief Financial Officer
Greater Myrtle Beach Collaborative
See the full staff list (opens in a new tab)
Board of Directors
Lori Heafner
2026 Chair
Greater Myrtle Beach Collaborative Board of Directors
Mayur Jeram
2026 Chair-Elect
Greater Myrtle Beach Collaborative Board of Directors
Matt Klugman
2026 Chair
Visit Myrtle Beach Advisory Board
Mark Lazarus
2026 Chair
Myrtle Beach Area Chamber of Commerce Advisory Board
See the full board of directors (opens in a new tab)
Names and titles as listed on the official About page, November 3, 2026. This concept shows no portraits.